Investors and the value of sustainability

Many people still assume that there must be a choice between protecting the environment and protecting profitability. As if any decision that counts environmental costs is bound to drive up financial costs and must be justified on a perceived p.r. return. The usual story is that investors don’t care about sustainability.

Recently, Forbes magazine ran a story by Mindy Lubber challenging that assumption. “Ending Wall Street’s Big Sleep on Sustainability” with statements from CalPERS, Deutsche Bank and Greg Koch of Coca-Cola.

“CEOs are ahead of investors around the world. They may not call it sustainability, but they’re doing it. It’s a better way to drive their business success.” says David Blood, co-founder at Generation Investment Management

http://www.forbes.com/sites/mindylubber/2012/01/26/ending-wall-streets-big-sleep-on-sustainability/